Growth Marketing Manager, CRM
320 Summer Street , Floor 6 Boston, MA 02210 US
Planet Technology is seeking a CRM Growth Marketing Manager to join one of our biotechnology clients.
CRM Growth Marketing Manager Responsibilities:
- Lead CRM lifecycle strategies through email, SMS, and onsite experience — finding opportunities to delight, engage, and create value.
- Develop compelling and consistent messaging for our referral and upgrade programs.
- Execute LTV campaigns, including building audiences, segmentation, and content creation.
- Collaborate cross-functionally to optimize customer touchpoints to drive customer engagement and increase LTV.
- Collaborate with the product team to identify upsell and cross-sell opportunities.
- Monitor campaign performance, analyzing results to continuously improve our loyalty and advocacy programs.
- Proven B2C marketing track record with a focus on CRM, referrals, and upgrades.
- Experience working in Talkable and Iterable.
- Experience building emails and SMS campaigns.
- Ability to create messaging and write content for loyalty and advocacy initiatives.
- Proficiency in data analysis tools and techniques to derive insights and make data-driven decisions.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- SQL and HTML experience a plus.