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Growth Marketing Manager, CRM

Boston, MA 02210

Posted: 09/22/2023 Employment Type: Direct Hire/Perm Job Category: Creative & Digital Marketing Job Number: 579690 Country: United States Is job remote?: Yes

Job Description

Salary: $100,000-$120,000 depending on experience


Planet Technology
 is seeking a CRM Growth Marketing Manager to join one of our biotechnology clients.

CRM Growth Marketing Manager Responsibilities:
  • Lead CRM lifecycle strategies through email, SMS, and onsite experience — finding opportunities to delight, engage, and create value.
  • Develop compelling and consistent messaging for our referral and upgrade programs.
  • Execute LTV campaigns, including building audiences, segmentation, and content creation.
  • Collaborate cross-functionally to optimize customer touchpoints to drive customer engagement and increase LTV.
  • Collaborate with the product team to identify upsell and cross-sell opportunities.
  • Monitor campaign performance, analyzing results to continuously improve our loyalty and advocacy programs.
CRM Growth Marketing Manager Qualifications: 
  • Proven B2C marketing track record with a focus on CRM, referrals, and upgrades.
  • Experience working in Talkable and Iterable.
  • Experience building emails and SMS campaigns.
  • Ability to create messaging and write content for loyalty and advocacy initiatives.
  • Proficiency in data analysis tools and techniques to derive insights and make data-driven decisions.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • SQL and HTML experience a plus.
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