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Digital Media Planner

Reston, VA 20190

Posted: 12/19/2024 Employment Type: Contract Job Category: Marketing Job Number: 627436 Country: United States Is job remote?: Yes

Job Description

Digital Media Planner
 
Location: Remote - open to candidates in EST or CST time zones
Duration: 5 months to start; potential to extend
Pay: up to $42.00/hour
 
Planet Interactive's client a not-for-profit educational organization, is looking for a Digital Media Planner. This position will be 40 hours a week and accepting candidates located in Central or Eastern Time Zones.
 
The Digital Media Planner will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all Branded programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.
 
Responsibilities: 
  • Develop and Execute Digital Media Campaigns
  • Assist in researching and assessing options for media plans based on the objectives
  • Develop and edit content
  • Gather ad specifications, collect creative assets, release assets to partners/vendors
  • Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
  • Interact with internal and external partners to evaluate, implement, and maintain a media plan
  • Resolve technical and performance issues
  • Lead day-to-day campaign executions
  • Optimize campaign performance based on KPIs
  • Participate in ad hoc projects to help grow the Company's digital efforts
  • Report and analyze campaign performance
  • Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
  • Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
  • Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
  • Provide operational support, including vendor management
  • Process new contract and revisions into management system
  • Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
 
Qualifications: 
  • 2-3 years digital media operations experience
  • Ad Agency experience preferred
  • Experience executing ads on SM channels such as Meta, Tik Tok, Google
  • Exceptional attention to detail and follow through
  • Excellent analytical and problem-solving skills
  • Creative and copy writing skills (samples will be required during the interview process)
  • Understanding of rich media, dynamic creative, mobile and video ads units
  • Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
  • Adobe Analytics Suite or Google Analytics required
  • Omni-cloud marketing platform such as Salesforce preferred
#LI-MH1

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Reston, VA

Ready to kickstart your career in Reston, Virginia? Explore our job opportunities in this vibrant area that seamlessly blends urban amenities with the beauty of nature. Reston, located in Fairfax County, is a hub of innovation and growth, offering job seekers a plethora of opportunities in technology, healthcare, and more. With its proximity to the picturesque Reston Town Center, bustling restaurants, renowned art galleries like the Greater Reston Arts Center, and scenic trails at Lake Anne Plaza, Reston offers a perfect work-life balance. Consider joining the vibrant community of this bustling town, which is also home to the famous Wolf Trap National Park for the Performing Arts. Take the next step in your career journey by browsing our job listings in Reston, VA today!
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