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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Location: REMOTE Duration: 6 Months (possible to extend) Pay Rate: Up to $55/hour (DOE)
Planet Interactive's rapidly growing FinTech client is seeking an CRM Manager 3+ years of CRM experience including email, push and in app notifications, and SMS for a REMOTE 5 Month assignment starting in March 2025!
PLUS if you have experience marketing fintech or crypto products!
CRM Manager is joining the the Growth Marketing team and work on managing the CRM team’s Base campaign workflow, as well as campaign development and execution. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.
CRM Manager Responsibilities:
Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals
Identify gaps in current workflow and devise actionable plan to improve it
Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not Execution:
Prioritize efforts across multiple countries and stakeholders
Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
Ensure all comms are translated and deliver the best customer experience Innovation:
Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
Define an op and support model to support additional countries Measurement:
Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won't have capacity to manually calculate metrics for each county
Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country
CRM Manager Qualifications:
Experience managing CRM program intake and workflow management
Experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
Solid understanding of basic HTML for email, email best practices & industry standards
Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
Exceptional written and verbal communication skills
Meticulous attention to detail and the ability to work towards tight deadlines
Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner
Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Ready to embark on an exciting career journey in the vibrant city of Wilmington, Delaware? Nestled in the heart of the Mid-Atlantic region, Wilmington offers a perfect blend of historic charm and modern opportunities. Known for its stunning riverfront views along the Christina River, diverse culinary scene, and cultural attractions like the Delaware Art Museum and The Grand Opera House, this city boasts a thriving arts community and a range of outdoor recreational activities at places like Brandywine Park. Home to professional sports teams like the Wilmington Blue Rocks, picturesque gardens, and a rich history waiting to be explored, Wilmington is the ideal place to take your career to new heights. Explore our job listings now and discover the endless possibilities that await you in this enchanting city.
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