The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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CRM Manager
251 Little Falls Dr Wilmington, DE 19808 US
Posted: 03/13/2025
2025-03-13
2025-04-13
Employment Type:
Contract
Job Category: Marketing
Job Number: 630038
Is job remote?: Yes
Job Description
Location: REMOTE
Duration: 6 Months (possible to extend)
Pay Rate: Up to $55/hour (DOE)
Planet Interactive's rapidly growing FinTech client is seeking an CRM Manager 3+ years of CRM experience including email, push and in app notifications, and SMS for a REMOTE 5 Month assignment starting in March 2025!
PLUS if you have experience marketing fintech or crypto products!
CRM Manager is joining the the Growth Marketing team and work on managing the CRM team’s Base campaign workflow, as well as campaign development and execution. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.
CRM Manager Responsibilities:
Duration: 6 Months (possible to extend)
Pay Rate: Up to $55/hour (DOE)
Planet Interactive's rapidly growing FinTech client is seeking an CRM Manager 3+ years of CRM experience including email, push and in app notifications, and SMS for a REMOTE 5 Month assignment starting in March 2025!
PLUS if you have experience marketing fintech or crypto products!
CRM Manager is joining the the Growth Marketing team and work on managing the CRM team’s Base campaign workflow, as well as campaign development and execution. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.
CRM Manager Responsibilities:
- Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals
- Identify gaps in current workflow and devise actionable plan to improve it
- Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not Execution:
- Prioritize efforts across multiple countries and stakeholders
- Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
- Ensure all comms are translated and deliver the best customer experience Innovation:
- Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
- Define an op and support model to support additional countries Measurement:
- Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won't have capacity to manually calculate metrics for each county
- Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country
- Experience managing CRM program intake and workflow management
- Experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
- Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
- Solid understanding of basic HTML for email, email best practices & industry standards
- Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
- Exceptional written and verbal communication skills
- Meticulous attention to detail and the ability to work towards tight deadlines
- Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
- Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner
- Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team
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